Social tools can be incredibly powerful at amplifying the word of mouth conversation about you. Or they can be confusing, overwhelming, and huge time sucks. Which tools should you use? How do you use them efficiently and effectively? What the hell is Pinterest? Learn all this from Dave Kerpen. Dave is part of our all-star [...]
UPS’ case study: How to use social media for great customer service
March 13, 2012
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]
Newsletter #867: The “Make It Theirs” Issue
January 19, 2012
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A [...]
15%
August 28, 2011
From Direct Marketing News: In a survey of engineers and industrial professionals, only 15% of respondents indicated that they have a Twittter account and more than half of respondents indicated that they are not at all likely to sign up in the future. Those figures don’t exactly scream "we need to be in social media [...]
Twitter is the buddy who tells you that you need a breath mint
August 5, 2011
Patients used Twitter to complain that doctors were smoking outside a major hospital. The first reaction: Management gets embarrassed and mad at Twitter. On further thought: They realize that it’s a good thing. Yes, it’s awkward, embarrassing, and tough to hear. But needed and appreciated.
Bob Garfield on Chrysler's social media blooper
July 31, 2011
I always enjoy Bob Garfield’s commentary. He’s the funniest (and smartest) observer of the ad business. He has a new feature on iMedia Connection called Bob Garfield’s Lounge. Here’s a great interview with Joseph Dumont about how Chrysler dealt with a dumb tweet by a junior employee.
Delta’s case study: How we used customer service to get started in social media
July 7, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]
Why I don’t tweet much anymore
May 28, 2011
Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]
Why I don't tweet much anymore
May 28, 2011
Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]
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