[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A [...]
Tag Archives: Twitter
15%
From Direct Marketing News: In a survey of engineers and industrial professionals, only 15% of respondents indicated that they have a Twittter account and more than half of respondents indicated that they are not at all likely to sign up in the future. Those figures don’t exactly scream "we need to be in social media [...]
Twitter is the buddy who tells you that you need a breath mint
Patients used Twitter to complain that doctors were smoking outside a major hospital. The first reaction: Management gets embarrassed and mad at Twitter. On further thought: They realize that it’s a good thing. Yes, it’s awkward, embarrassing, and tough to hear. But needed and appreciated.
Are you asking them to follow you?
Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
