More Great Stuff:

LinkedIn
RSS Feed

Follow Andy

Search the Site:

or

Tag Archives: Twitter

UPS’ case study: How to use social media for great customer service

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

(2) Comments - Read & Join the Conversation

Newsletter #867: The “Make It Theirs” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A [...]

(0) Comments - Read & Join the Conversation

15%

From Direct Marketing News: In a survey of engineers and industrial professionals, only 15% of respondents indicated that they have a Twittter account and more than half of respondents indicated that they are not at all likely to sign up in the future. Those figures don’t exactly scream "we need to be in social media [...]

(2) Comments - Read & Join the Conversation

Twitter is the buddy who tells you that you need a breath mint

Patients used Twitter to complain that doctors were smoking outside a major hospital. The first reaction: Management gets embarrassed and mad at Twitter. On further thought: They realize that it’s a good thing. Yes, it’s awkward, embarrassing, and tough to hear. But needed and appreciated.

Comments Off - Read & Join the Conversation

Bob Garfield on Chrysler's social media blooper

I always enjoy Bob Garfield’s commentary. He’s the funniest (and smartest) observer of the ad business. He has a new feature on iMedia Connection called Bob Garfield’s Lounge. Here’s a great interview with Joseph Dumont about how Chrysler dealt with a dumb tweet by a junior employee.

(1) Comments - Read & Join the Conversation

Delta’s case study: How we used customer service to get started in social media

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]

(1) Comments - Read & Join the Conversation

Why I don’t tweet much anymore

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]

(6) Comments - Read & Join the Conversation

Why I don't tweet much anymore

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]

(6) Comments - Read & Join the Conversation