Every single customer walks away with a receipt. Most look at it. Many save it. It’s a rare opportunity to tell them something. It’s your chance to get the last word. Here’s a great example from Trader Joe’s. What thought are you going to leave them with? Fine print from your lawyers … or a [...]
Newsletter #756: The “Create Content, Not Ads” Issue
November 12, 2009
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Nobody is passing along your generic advertisement. But what people will share is great content (even when it’s [...]
Newsletter #731: The “Make it Outrageous” Issue
May 14, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Shake it up, go bigger, have some fun, and don't be afraid of getting outrageous to give your [...]
Newsletter #723: The “Make the Kids Happy” Issue
March 19, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Making kids happy usually makes parents happy. Think of the kids and you'll bring in the parents. 1> [...]
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