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Tag Archives: Toyota

Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner

March 31, 2011

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make [...]

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Come to BlogWell in Austin on Feb. 2 for social media case studies from REI, Toyota, Kellogg’s, and more

December 13, 2010

We’re thrilled to be bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. Join us for 8 great case studies in corporate social media from brands like Toyota, Texas Instruments, REI, Kellogg’s, and more. BlogWell is all about how big brands use social media. No agencies, no startups — just big [...]

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When your brand understands you: The Toyota Swagger Wagon

June 13, 2010

I already own this minivan. I already know I’m cool (in a bald, fat Alternadad way). But it’s great when a company re-connects and re-bonds with existing customers with marketing that speaks to them. That’s what brand-building is all about. Watch this: P.S. This works too.

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Let your customers do your advertising

June 9, 2010

I love this campaign from Toyota: They are buying banner ads — and filling them with tweets from real people. No marketer can hope to match the credibility of regular folks talking in their own words. It’s uncomfortable to trust that public voice — but all those tweets are already public. You gain incredible credibility [...]

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