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Tag Archives: technology

Your job is not to teach your customers how to use new technology

If you have to explain it, don’t do it. Why put a scannable QR code in your ads if you have to tell people what to do with it? You should use the latest marketing and social media technology after your customers and prospects are using them. Be a fast follower, and be ready to [...]

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Everything is going to be OK

Sure, we’ve got a ton of problems. Economy, environment, energy, etc. But we’re getting better and better at solving them … and technology is advancing faster than the problems. Watch this great video featuring futurist Ray Kurzweil. You’ll feel better.

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Lessons from the USS Nimitz #1: Keep it simple — It’s not about the technology

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers.  Guy Kawasaki tells the story best. Click the photos for close-ups.) One of my favorite lessons from the USS Nimitz was KEEP IT SIMPLE. The entire flight deck is organized by a simple table-top diagram [...]

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How to avoid the “shiny-new-object” disease

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Social media is showing no signs of slowing down in terms of growth of both users and places to hang out. By and large, this is a good thing — except [...]

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