Word of mouth comes when you least expect it. You never know when a fan is going to suddenly want to recommend you. Advice: Make sure they have stuff to share, wherever they are, whenever they want it. If they want to wear you logo on a hat or a shirt or a sticker — [...]
Tag Archives: talkers
How to get really, really slow word of mouth
Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks. If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer [...]
How to make your talkers feel fantastic
[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Treat your talkers well — they’re literally the force behind your word mouth. Without them, the conversation stalls and nobody is talking about you. It doesn’t take much and it isn’t [...]
From the new edition of my book: Word of mouth case study — Microsoft
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Microsoft and how their MVP program has been successfully energizing talkers long before blogs and social media. Here's a few [...]
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