A good deed and good marketing can be the same thing. Gold Star Chili offers a free welcome home party for returning troops and their families. Food, cake, decorations — full deal. It’s a genuinely nice gesture. And it’ll create some genuine word of mouth when the party-goers tell their friends. This is the heart [...]
Tag Archives: talkers
Do something for the superfans
Your most crazy awesome-in-love fans are desperate to show their love for you. Every so often, you need to give them something outrageous to show off their love. Like this 60-CD, $450 box set of the Grateful Dead’s Europe ’72 tour, limited to 7,200 copies. Which sold out in 4 days.
Give your fans the tools to share your story
Is what you do hard to explain? If it is, you need to give your fans the tools they need to relay your message — documents, presentations, videos, etc. Even more important in a word of mouth world, you have very few ways to control the second- and third-hand conversations. But if you create the [...]
The TED hotel conundrum
Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town. The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in [...]
Let’s have a crayfish party!
IKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them. The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band. Hundreds of people showed up in the store [...]
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