Surprise gets us talking. Surprise creates word of mouth. Surprise makes us happy. Get your hands on Andy Nulman's new book "Pow! Right Between The Eyes!" It's the first book about how to use the power of surprise to grow your business. I love this book. You also want to read Andy's blog and this [...]
Tag Archives: surprise
From the new edition of my book: Word of mouth case study — Microsoft
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Microsoft and how their MVP program has been successfully energizing talkers long before blogs and social media. Here's a few [...]
Surprising Service
When runners jog into the Westin Long Beach, Ricky Bobbit hands them a bottle of water. They are surprised — and they have a story to tell everyone else they see. Listen to Ricky explain it: How can you surprise people?
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