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Tag Archives: Starbucks

A customer for life

October 31, 2009

A baby was born at 2,000 feet on an AirAsia flight. The airline gave mom and boy free flights for life (story). Extraordinary gestures like this create worldwide buzz. Every company could do it. It would be cheaper than a single TV ad. Coke truck drivers should have a cooler of cold Cokes to hand [...]

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Create a collectible

October 3, 2009

Starbucks sells these city-specific souvenirs in airports. I guarantee that once mom or dad brings one home, they’ll be stuck buying one in every city, on every trip. Lesson: How can you turn a one-time purchase into a series of purchases?

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Newsletter #747: The “Get Them in the Store” Issue

September 10, 2009

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Everyone could use a little more foot traffic through their store. Try making your location a regular destination [...]

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Turn a traditional ad campaign into a social media campaign

March 23, 2009

Everyone is telling us to add social media stuff to our web sites (including me). Video, share-this links, comments, and a dozen other things. If you keep it simple, you can do it well. I really like this page that Starbucks is using to launch their new instant coffee. On a single page they have [...]

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Home is where your mug is

February 24, 2009

Starbucks should give loyal patrons their own personalized mug, to use and keep at the store. The store would clean it for you between visits. Picture a German brew house, with ornate personalize steins on the wall. You'd get loyal customers, word of mouth from people showing off their special mug, and a chance to [...]

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Newsletter #718: The “Take It Back to Work” Issue

February 12, 2009

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Customers headed back to the office have direct access to your potential new customers, give them something to [...]

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