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Tag Archives: sponsored posts

Ethical disclosure is absurdly easy — learn how

August 19, 2011

We’re required to disclose any form of compensation when writing a blog post, which has led to all sorts of stresses, excuses, legal discussion, and bloviating by bloggers. It’s really easy to do proper, simple, legally-compliant disclosure: Just write a sentence at the start of each post explaining your relationship to whomever is compensating you [...]

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FTC to Social Media Marketers & Bloggers: Y’all play fair now!

October 7, 2009

Marketers are dumping cash and gifts on bloggers. Bloggers have been hoovering up freebies. And everyone has complained about the idea of FTC regulation. The truth: False advertising and fake endorsements have always been illegal. Just because it’s social media doesn’t mean you get a free pass. Now that the FTC has clarified the rules [...]

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What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Media Marketers?

October 5, 2009

Yesterday the FTC issued its “Guides Concerning the Use of Endorsements and Testimonials in Advertising“. This is the new regulation that covers social media and word of mouth marketing. As you know, I have been a leading advocate for ethics in word of mouth. After a detailed read of the document, I can say: I’m [...]

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