For some inconceivably stupid reason, my pharmacy (a national chain) is telemarketing current customers with an auto-dialer with a message about “getting ready for allergy season.” It’s an amazingly efficient way to turn happy customers into angry enemies. They’ve called me four times, and four times I called my store to get off the list. [...]
Should we forgive the sleazy behavior once companies get famous?
August 23, 2011
Many famous dot-coms did a lot of sleazy, spammy things in their early days. AOL, Microsoft, and other major players in the online advertising industry bought and absorbed some very ugly promoters of pop-ups, spam, and deceptive ad practices. Today, startup Thumbtack is shamelessly harvesting emails off of Craigslist and mass-spamming fake personal emails to [...]
A quick way to increase email response rates
March 1, 2011
Have you cleaned your email list? If you’re not regularly cleaning bad email addresses out of your email list, you’re really hurting your email effectiveness: Large numbers of bouncing emails trigger spam filters at ISPs. Much less of your good email gets through. Your data is way off. Your open and click rates are skewed [...]
Email standards are slipping
December 7, 2010
eBay suddenly started sending a “Daily Deals” email to all their customers. I’m sure their lawyers found some loophole in the terms of service that says they can email you whenever they want. But it’s unasked for, and unwanted, and that’s spam. I don’t want an email from them every day. They know that I [...]
Why did you add me to your email list?
November 27, 2010
I didn’t ask. That means it’s spam. Simple as that. You’re not special. You hate it when people add you to to their spam list. So why would you add “just a few people you think are interested.” Even if they are, they now think you’re an idiot or an ass because you think you [...]
Zombies on my doorstep: End the phone book spam
July 25, 2010
I came home to find the walking dead waiting on my doorstep: phone books. Nobody asked for them. They just print them up and hand them out. 615 million phone books are printed every year. This is a filthy waste of resources: printing, delivery, landfill. Let’s end this already. At the very least, phone books [...]
Congratulations to Facebook for fighting the spammers
November 14, 2009
Facebook just won a $712 million lawsuit against spammer Sanford Wallace. They deserve our support and congratulations for doing this. The bigger question: Why aren’t more companies doing more to stop spammers? The major email providers should sue the crap out of every spammer on earth. They won’t win often, but they’ll scare enough of [...]
Cleaning up fake reviews
July 17, 2009
Kudos to TripAdvisor for exposing businesses suspected of posting fake reviews. Read the full story from MSNBC. Everyone wins when consumer reviews are clean and honest: Publishers thrive when readers trust their sites Consumers get fair and accurate reviews Scummy liars who post fake reviews get busted Folks, we're at an important time in history [...]
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