More Great Stuff:

LinkedIn
RSS Feed

Follow Andy

Search the Site:

or

Tag Archives: social media

How to get extremely good at Google+

March 21, 2012

Guy Kawasaki has written a masterful little book about how to use Google+. It’s full of specific, practical steps that you can use to create a great profile, get a lot of followers, and share your story. Guy knows what he’s talking about. 1,486,557 have added him to their Google+ Circles. (Bonus: The advice is [...]

(1) Comments - Read & Join the Conversation

Newell Rubbermaid’s case study: How to implement and grow privately-branded communities

March 20, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

(2) Comments - Read & Join the Conversation

How to have a great conversation in social media

March 19, 2012

Smart thoughts from Molson’s very smart social media chief Ferg Devins on how to think about controversy, debate, and personal opinion when you’re doing social media on behalf of a company. I think what we’ve learned is, that if you put your back against the wall and deal from the heart, and with the facts, [...]

(0) Comments - Read & Join the Conversation

UPS’ case study: How to use social media for great customer service

March 13, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

(2) Comments - Read & Join the Conversation

Should we let our readers share on Pinterest?

March 12, 2012

What’s the best kind of social media sharing? Should we focus on getting our readers to share on Facebook, Twitter, and LinkedIn? Is Pinterest the hot new thing? Correct answer: Let your customer share however they want, wherever the want. It’s all good and it all brings you new visitors. Your job is to make [...]

(0) Comments - Read & Join the Conversation

When answering questions on Facebook…

March 9, 2012

Watch out for the trap of sounding like a corporate spokesperson. “We appreciate your feedback” is not how normal people talk to each other. You sound like a cold, uncaring robot. Use the exact same tone as if you were talking to someone face to face. “Hi Susan. Thanks for the question. I’ll look into [...]

(1) Comments - Read & Join the Conversation

Solo Cup Company’s case study: How to engage fans on Facebook

March 6, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

(0) Comments - Read & Join the Conversation