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Tag Archives: social media

BlogWell: 8 Great Case Studies in Corporate Social Media – Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente & Pepsi

June 3, 2009

Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. You’ll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your [...]

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3 ways a small business can use Twitter

June 2, 2009

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] In just a few minutes a day and without adding more staff, a small business can use Twitter as an excellent starting point toward fantastic social media. Once you’re going, you [...]

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What you need before you worry about word of mouth

May 21, 2009

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] You can be amazing at word of mouth. It’s not a difficult science, nor does it require a deep understanding of marketing — but nonetheless, not every company or every marketer [...]

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3 baby steps to get your company started in social media

May 18, 2009

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Social media can represent an overwhelming set of tools, websites, and communities for an organization that hasn’t yet gotten involved. Whether you’re trying to sell leadership on a plan to get [...]

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BlogWell: How big brands use social media

April 24, 2009

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest [...]

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Aha! #9: Disclosure isn’t complicated

April 23, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Aha! #8: Social media strategy from Stan Joosten of Procter & Gamble

April 22, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Aha! #7: Social media strategy from Paula Drum of H&R Block

April 21, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Ivan Merc at the Hyatt Regency Columbus: You’re one cool dude

April 21, 2009

As a professional speaker I spend a lot of blurry time on the road.  This is one of those trips where I couldn't remember where I was headed until I got to the airport and a ticket popped out of the kiosk that said "Columbus" (Ohio, I presume). I get to the Hyatt Regency Columbus [...]

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