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Tag Archives: social media

Social media is a party, not a lecture

January 30, 2012

A classic quote from George Eberstadt, CEO of TurnTo Networks: [Good social media is the] difference between teaching a class and hosting a party. In both, all the participants are in the same room, but the dynamic could not be more different. In the classroom the teacher (the brand) dominates the conversation, and the flow [...]

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Quaker Oats’ case study: How Cap’n Crunch was introduced to social media

January 10, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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Cargill’s case study: How to spread brand awareness via social media

January 3, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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REI’s case study: How to reach your fans on a local level

December 27, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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Itron’s case study: How to develop a company-wide listening strategy

December 20, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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Microsoft’s case study: How to influence your influencers

December 13, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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Deluxe Corporation’s case study: How to create a social marketing contest to engage your fans

December 6, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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The Clorox Company’s case study: How to energize a community of your consumers

November 29, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]

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Join us at BlogWell: How Big Brands Use Social Media in Dallas on Jan. 24

November 23, 2011

SocialMedia.org is hosting BlogWell in Dallas on January 24th and we’re going to hear case studies from talented social media leaders at brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, and AT&T. This event is all about how big brands use social media. No agencies, no startups — just big companies [...]

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