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Tag Archives: social media

Rogers Communications’ case study: Haters can be lovers

May 22, 2012

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice [...]

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Social Media Is About Cultivating Community, Not Corralling Cattle

May 4, 2012

That’s the headline of a great column by Ad Age columnist and NPR host Bob Garfield. Here’s an excerpt: Yes, we are all in business with transactions in mind. Yes, more transactions are almost always better than fewer transactions. Yes, we hope our social media efforts — like everything else we do — will be [...]

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Jenny Lawson is what blogging is all about. (Live in Austin tonight.)

April 25, 2012

A great writer found her voice, a audience, and a career by writing great stuff. Great, funny, and deeply inappropriate stuff. Jenny Lawson is the funniest blogger. Her fans love her — and they show it with hundreds of comments, tweets, likes and shares on every post. More important: She did it the right way [...]

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How to inspire word of mouth with customer service

April 17, 2012

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Rob La Gesse, Rackspace’s Director of Social Media, is one of our amazing [...]

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The dumbest question I’ve been asked all year

April 15, 2012

Q: Do you have any thoughts/abilities to help merchants succeed with WOM/social media without actually needing to do any work themselves? A: No. Word of mouth marketing and social media are hard work. It’s not magic. It’s hard to earn the respect and recommendation of a customer. It’s hard to turn a customer into a [...]

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Master Google+ and word of mouth marketing with Guy Kawasaki and me — live, April 16

April 13, 2012

Learn all about Google+ and word of mouth marketing in this one great call with Guy Kawasaki and me, hosted by SmartBrief. What you’ll learn: Guy Kawasaki on Google+: What it is, how to use it, why you should be using it, and why Google+ is to Facebook and Twitter what Mac is to Windows. Andy [...]

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Guy Kawasaki + Andy Sernovitz — Live teleconference — Everyone gets 2 free books

April 11, 2012

Join me and Guy Kawasaki for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of my book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re going to learn how [...]

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No candy for you! (But there’s candy in your pocket.)

April 7, 2012

In the “just plain stupid” category: Companies that still block access to Facebook and other social media sites — when every employee has a smart phone that gives them full access to the same stuff. Blocking social media is a waste of IT, HR, and management time and money. And completely futile. The only real [...]

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How to join conversations about your brand

March 30, 2012

When people are talking about you, it’s OK to participate. In fact, it’s expected. A great response program can turn around any bad conversations and amplify the good ones. But how do you develop a great response program? How do you know which conversations to respond to and which to ignore? How do you help [...]

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