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Tag Archives: social media training

Sabre Holdings’ case study: How we’re motivating employees to engage in social media, presented by Susan Via and Lorie Robinson

May 19, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and [...]

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Procter & Gamble’s video case study: Social Media for Beauty Brands, presented by Anitra Marsh

April 29, 2010

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations [...]

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Tyson Foods’ video case study: Social Media Engagement for Cause Branding and Community Building, presented by Ed Nicholson

April 27, 2010

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations [...]

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Dell’s video case study: Listening and Engaging 2.0, presented by Lionel Menchaca

April 22, 2010

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations [...]

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State Farm’s video case study: The Social Media Balancing Act, presented by Kelly Thul

April 20, 2010

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations [...]

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Clorox’s video case study: Using Gaming Mechanics in Social Media, presented by Greg Piche

April 13, 2010

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations [...]

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TurboTax’s video case study: TurboTax and Social Media, presented by Christine Morrison

March 24, 2010

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Graco, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — [...]

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Starbucks’ video case study: Building Meaningful Customer Engagement

March 4, 2010

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Rogers Communications, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal [...]

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Let the intern do our social media!

January 19, 2010

Dumb. We train a waiter for 3 weeks before they can deliver food. We hire world-class experts to handle corporate communications and speak to the press. We teach our customer service reps everything about the product and company before they can talk to a single customer. Just because undergrads use Facebook a bunch does not [...]

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