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Tag Archives: social media marketing

This is rude, dirty, and the only secret to success in social media

May 1, 2012

As usual, Matt Inman nails it in one of his classic comics on The Oatmeal. Here’s an excerpt. Read the whole thing here.                 Read the whole thing here.

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Master Google+ and word of mouth marketing with Guy Kawasaki and me — live, April 16

April 13, 2012

Learn all about Google+ and word of mouth marketing in this one great call with Guy Kawasaki and me, hosted by SmartBrief. What you’ll learn: Guy Kawasaki on Google+: What it is, how to use it, why you should be using it, and why Google+ is to Facebook and Twitter what Mac is to Windows. Andy [...]

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Guy Kawasaki + Andy Sernovitz — Live teleconference — Everyone gets 2 free books

April 11, 2012

Join me and Guy Kawasaki for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of my book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re going to learn how [...]

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Learn from Shell, United Airlines, Texas Instruments, AMD, Coldwell Banker, Northwestern Mutual, AT&T, and Level 3 at BlogWell on Jan. 24

December 15, 2011

BlogWell: How Big Brands Use Social Media is our amazing social media conference series — and if you haven’t been to one yet, you’re missing out. Our next one is in Dallas on January 24 and features an amazing lineup of social media leaders. If you haven’t yet, you can register here for your chance to meet them [...]

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How to get people to friend your business on Facebook

January 17, 2011

Ask nicely Make a nice offer, like a small gift, discount, or a donation to charity Don’t get fancy Don’t turn it into an ad campaign. Social media is supposed to be social and fun. If you over-produce it and over-complicate it — it turns into annoying advertising, and a turn-off. A simple example, done [...]

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Give me a reason to “like” your Facebook page

December 13, 2010

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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Give me a reason to "like" your Facebook page

December 13, 2010

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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When’s the last time someone mentioned “Google Buzz” to you?

December 12, 2010

Or Google’s Orkut? All the social media experts get all hot and bothered when a new social media platform is launched. They write thousands of words in their blogs about how it’s going to change the world. They push their clients to spend money and jump on the new platform. Ignore this. Don’t even think [...]

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Free live webinar today: Getting Bodies in Seats with Word of Mouth and Social Media

November 17, 2009

Join me for a free live webinar on simple, hands-on word of mouth marketing and social media tips you can immediately put into action to generate traffic — hosted by the National Restaurant Association. I’ll be joined by Derrek Hull, the National Restaurant Association’s manager of marketing and communications and blogger-in-chief, and we’ll be covering: [...]

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