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Tag Archives: social media disclosure

Common-sense wisdom in Coke’s new social media policy

Coca-Cola just released a new social media policy — and it’s full of common sense wisdom that every company can learn from. Here are my favorite parts: It’s only 3 pages. A social media policy should be a addition to existing company policy–you don’t need to start from scratch. Social media doesn’t change the rules [...]

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How to stay in compliance under new FTC social media regulations

For a quick crash course in staying ethical under the FTC’s new rules on disclosure and ethics in social media, check out my live presentation from our recent BlogWell in Minneapolis. In addition to the live video, also check out: My detailed breakdown of the FTC document A quick summary of what the new regulations [...]

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