At our BlogWell conference.
75 global brands in the room. Of the 260 attendees, 200 are decision-makers heading social media at a major brand.
If you’re selling social media services, there is no better event in the world. These are buyers, not bloggers. (You should probably sponsor the next one.)
A sample of the attendees: 3M • Abbott • Advocate Healthcare • Alberto Culver • Allstate • Ameren • American Family Insurance • Anixter • Aon Corporation • Ariba • Arthur J. Gallagher • Astellas Pharma US • Avaya • Avery Dennison • Barilla • Boeing • Cargill • Caterpillar • CDW • Chevron • CME Group • Coldwell Banker • ConAgra Foods • Dell • Delta Air Lines • DeVry University • Discover Financial Services • Domino’s Pizza • Fidelity Investments • First Tennessee Bank • Flextronics • GGP • General Motors • H&R Block • Hershey • Hilton Worldwide • Home Depot • Hospira • Ingram Micro • Johnson Controls • Kraft Foods • LexisNexis • Marathon Oil • Masco • McDonald’s • MGIC Investments • MillerCoors • Newell Rubbermaid • Northrop Grumman • Northwestern Mutual • OfficeMax • Perdue Farms • PNC • Premier Farnell • Quad/Graphics • Sabre Holdings • Schnuck Markets • Scholastic • Sears Holding • Serta International • Solo Cup Company • Symantec • T. Rowe Price • TD Bank Financial Services • Tellabs • The J.M. Smucker Company • Thrivent Financial for Lutherans • Ticketmaster • TiVo • T-Mobile • Toyota • Tribune Company • Tyson Foods • UnitedHealth Group • UPS • U.S. Navy • USG • Verizon • Whirlpool Corporation • Wolters Kluwer Financial Services • Wyndham Worldwide
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Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting
BlogWell: How Big Brands Use Social Media
