I’m sure hundreds of design expert have worked on how to get a webcam to stick on top of a monitor. Clamps, tapes, glues, etc. Never quite worked, though. And then Logitech came up with this super-simple shape that just sits there. And never falls off. No adhesives or tools. We’ve been using them on [...]
Tag Archives: simplicity
Would anyone dress up as your product?
November 4, 2009
You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be. Ask yourself: How clear is our brand? Is it simple enough that a person could wear our product, and her friends would know it’s [...]
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