Keep your eye open for small things that no one notices. These moments make the best, most original posts. Look at my previous post, about how ShoeMall is making friends on Twitter. It wasn't a major campaign, and it wasn't big news. But it helped me make an interesting point.
Tag Archives: ShoeMall
How to become influential
I don't know if ShoeMall.com in Chippewa Falls, WI has a big marketing team, but they are a great example of how to start building relationships with influential people online. I posted a question on Twitter about how to clean shoes. They were listening. I assume they were doing searches to find people who talk [...]
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