[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The smart social media gurus at Altimeter Group offer us a classic example of how to help your [...]
The absolute easiest way to track word of mouth
April 8, 2009
Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement). That's as good as marketing gets: Free and credible. [...]
Making it easier to share works
November 26, 2008
I was meeting with ShareThis CEO Tim Schigel when we each pulled out a ziploc of stickers and buttons to share. We were both on vacation. A true word of mouth guru always is ready to give a goodie to a potential fan. ShareThis is that one-click button that lets you share a blog post [...]
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