Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
Tag Archives: Seth Godin
Good advice for small business in 2009
John Jantsch of Duct Tape Marketing organized Snackfest: 2009, predictions for small business from Seth Godin, Bryan John Battelle, Tim Ferris, Dan Pink, me, and many others. Read it here: Part 1 Part 2 My favorites: Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been [...]
Winners of the Seth Godin Book Contest
Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.
Snowball of Meat: Seth Godin’s new book
As usual, Seth Godin’s latest book makes a big, complicated idea really simple. Here are the big ideas in Meatball Sundae: The new marketing (blogs, social media, etc.) works really well for companies and products that are built to take advantage of it. Slapping a blog or viral video on an old-school product isn’t going [...]
White Castle: Make Your Valentine’s Day Reservations
Possibly the greatest word of mouth promotion ever for a restaurant: Make reservations at White Castle for Valentines Day.
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