Did you ever wonder why so many consumers hate businesses? Often it’s because businesses take advantage of the relationships we have with them. When I bought a camera from Casio, I was pretty excited about the relationship. I bought several models over the years, convinced many friends to buy one, and blogged about them more [...]
Tag Archives: Seth Godin
Build it to be shared
When Seth Godin sells his new book, Poke the Box, in a 52-copy set — you know he wants you to share it. The quantity sends a powerful message about how something is meant to be part of a group experience. Like an extra-jumbo popcorn or a dozen Krispy Kremes.
Complaints will hold you back
You can’t make everyone happy. Especially those that never want you to change. Great quote from Seth Godin: Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents. If you have fans or followers or customers, no matter what [...]
You should read everything on this page
Seth Godin essentials for any marketer/entrepreneur.
Seth Godin gives his birthday to charity: water
Seth is turning 50. Instead of getting gifts, he’s giving one. He’s asking all his friends and fans to support charity: water. Note the clean, simple strategy: A reason to give today A specific call to action: He asks you to give $50 or $500 It’s easy to do. Take a look at Seth’s post [...]
A classic trade show promotion
Seth Godin and Megan Casey of Squidoo gave out these shirts at an eBay conference. Click to see a close-up. The great copy speaks for itself.
Is this theft?
When I read Seth’s blog post via Google Reader, I never go to Seth’s site. Google gets the traffic, Google sells the ads, Google makes the money. Seth does the work. But Seth doesn’t sell the ad, doesn’t get the subscriber, doesn’t get people to the other pages on his web sites. Google wins, the [...]
I love doing this
Another great reminder from Seth to think about being wonderful: Think about all the cool stuff in your life. Not just stuff you can buy, but experiences, works of art, innovations of all kinds… the bar has been raised for what you need to do to be noticed, and the market is responding. Not only [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
