Microsoft just opened their first online store. It’s boring. It just sells software. The irony is that Microsoft is in the middle if a gigantic ad campaign to rally their fans: I’m A PC. I think it’s a fantastic campaign. It makes customers feel great. It’s the perfect response to Apple’s negative campaign ads. I [...]
Tag Archives: Sernovitz
The greatest testimonial ever
An amazing testimonial from Laura Dihel of JSH&A: Thanks, Laura!
Your job is to be amazing
A classic from Hugh MacLeod, November 2004: The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. They are [...]
Why haven’t you started a word of mouth marketing program?
Word of mouth marketing is easy, fun, and effective. You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course. It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This [...]
Free Book Contest: Back of the Napkin by Dan Roam
You absolutely have to read Back of the Napkin by Dan Roam. It’s one of the most fascinating books I’ve read. You’ll learn how to share ideas, sell more, and rally people to your cause. We’ve got 10 copies to give away. To enter the contest – tell a friend about the book. Use the [...]
Winners of the Seth Godin Book Contest
Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.
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