You can have amazing word of mouth. The Word of Mouth Marketing Book is a fun, practical, hands-on guide that will teach you how. The new, improved paperback and ebook editions came out this week. What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a [...]
Tag Archives: Sernovitz
Announcement: The Word of Mouth Marketing book is out in paperback and eBook today — get a free workbook when you order it
We’re excited to announce that the new edition of Word of Mouth Marketing: How Smart Companies Get People Talking is out today. Everything is updated and improved … but it’s still the classic book that will help you master the art of word of mouth. Bonus for you: If you buy the book from Amazon [...]
There’s no AND in BRAND #1
A brand is one idea that creates a clear vision of what you do in the customer’s mind. You can’t claim to do everything. We won’t believe you. You can’t be web design and tech and strategy and code and marketing and…? There is no AND in BRAND. You don’t get to be two or [...]
Guaranteed. Period.
Lands’ End has always said it, plain and simple: Guaranteed. Period. If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. No BS. Honest and clean. Get up right now and strip one line of jargon out of your business writing. [...]
Newsletter #794: The “Be a Hero” Issue
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t have to wear spandex and a cape to be a hero (though I do). You can do it [...]
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