[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The Brooklyn Superhero Supply Co. is a small store packed with amazing lessons for smart marketers. The premise alone is [...]
Tag Archives: Sernovitz
There’s no AND in BRAND #1
A brand is one idea that creates a clear vision of what you do in the customer’s mind. You can’t claim to do everything. We won’t believe you. You can’t be web design and tech and strategy and code and marketing and…? There is no AND in BRAND. You don’t get to be two or [...]
Guaranteed. Period.
Lands’ End has always said it, plain and simple: Guaranteed. Period. If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. No BS. Honest and clean. Get up right now and strip one line of jargon out of your business writing. [...]
Newsletter #794: The “Be a Hero” Issue
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t have to wear spandex and a cape to be a hero (though I do). You can do it [...]
How do you treat junior people?
As a young entrepreneur, I was in a VC’s office asking for money. He took a call from one of his portfolio companies and chewed out the CEO. In front of me. I should have walked out of the room. I didn’t have the experience at the time to appreciate that he was an ass [...]
Zombies on my doorstep: End the phone book spam
I came home to find the walking dead waiting on my doorstep: phone books. Nobody asked for them. They just print them up and hand them out. 615 million phone books are printed every year. This is a filthy waste of resources: printing, delivery, landfill. Let’s end this already. At the very least, phone books [...]
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