The Brookstone store at the airport offers to recharge your dead phone for free. What a great offer! Incredibly beneficial: Saves the butt of stressed travelers Easy to do: A few chargers, a power strip, no real cost Relevant: And, of course, they sell travel chargers
Tag Archives: sales
Guaranteed. Period.
Lands’ End has always said it, plain and simple: Guaranteed. Period. If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. No BS. Honest and clean. Get up right now and strip one line of jargon out of your business writing. [...]
How can you replace a pitch with a demonstration?
Fake spills at Jennifer Furniture. These plastic toys immediately got us talking about their stain-resistant fabrics — more than a salesperson ever could have. Lesson: Show it, don’t say it.
How to lose a sale by reading a script instead of helping a prospect
Sender Message Tom says: Hi, I’m the live website attendant. Welcome to [car dealership]! How may I assist you today? Andy Sernovitz says: Do you sell [make of car]? When is the least crowded time to come by? Tom says: I’d be more than happy to help you out with that. May I have your [...]
“Contact us for a quote!”
Nope. I’m busy. Your competitor put the price right on their website. Why do you think I’m going to do the extra work of calling you? (Because of your stock-photo headset hottie?) Lesson: Every competitor is a click away. Don’t expect your customers to jump through hoops for you.
You only need one great feature
Our brains can’t handle a hundred facts. We need one big reason why something is good. Look at the photo. What do they feature? “Awesome Private Yard.” I’m sure there are other nice features of the house. But you only need one feature for this sentence: “Honey, let’s check this place out. I hear it [...]
Ask for the sale when they are most interested in you
Lots of websites use articles, blogs, and other content to attract visitors. It’s a fine strategy. But the challenge is converting those visitors to buyers. The Spice House in Chicago does an amazing job by putting a shopping cart right inside their recipes. You read the recipe you like and add the products to your [...]
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