You can talk all day long. Or you can just show people how great your product is. Look at this demo of a kayak lifting system by Paul from Rack Outfitters. Now I want one, and I don’t even have a kayak. Your homework: Grab a camera right now and film a co-worker demonstrating your [...]
Tag Archives: sales
Don’t let them leave that shopping cart behind!
If someone put something in your website’s shopping cart — they did it for a reason. They are actively in the purchase consideration process. If they leave it behind — there’s a reason for that too. They found a better offer, they decided not to buy, or maybe they just got distracted. Don’t let them [...]
Why tech gurus will never understand the Kindle
All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to [...]
You can’t make everyone happy. Learn to know who matters.
You can’t be all things to all people. Some customers are going to love you, some are going to hate you. You have to learn which customers matter. Some deliver high profits with low time/money cost. Some are more work, but they are strategically useful. And some are going to eat up all your resources [...]
When selling is actually customer service
Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort [...]
Save 3,000,000 gallons of water. Get 100 new customers.
Radiant Plumbing has a fantastic idea — and a great example of word of mouth marketing for a small business: They offered to fix 1,000 leaky toilets in Austin for free. This would save 3,000,000 gallons of water each month. Which saves a ton of money for homeowners and is a great community service here [...]
A rose by any other name … might be a more successful sales pitch
Saks is offering a free gift card based on how much you spend. Sounds great, and I bet people are talking about it. But when you think about it, it’s just a 5%-15% discount. How you phrase an offer makes all the difference in how people respond. Free money sounds exciting. But a discount is [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
