Classic advice from e-commerce master Sam Decker, now CEO of Mass Relevance, originally published in 2004 and still relevant: Can I find that item I’m looking for? Tune your internal search engine to match top search terms to product pages. Put top sellers on home page. People buy on impulse or recommendation. Match the landing [...]
Tag Archives: sales
You definitely should NOT do this … but it’s 55% full!
I love anything that lights me on fire, makes me pass out, or puke like the not-a-little insane Spartan Race. They give us a great example of how to build enthusiasm for an event with these scoreboards. It’s a simple way to drive sales by a) showing that other people are buying, b) creating a [...]
The power of a great demo
You can talk all day long. Or you can just show people how great your product is. Look at this demo of a kayak lifting system by Paul from Rack Outfitters. Now I want one, and I don’t even have a kayak. Your homework: Grab a camera right now and film a co-worker demonstrating your [...]
Don’t let them leave that shopping cart behind!
If someone put something in your website’s shopping cart — they did it for a reason. They are actively in the purchase consideration process. If they leave it behind — there’s a reason for that too. They found a better offer, they decided not to buy, or maybe they just got distracted. Don’t let them [...]
Why tech gurus will never understand the Kindle
All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to [...]
You can’t make everyone happy. Learn to know who matters.
You can’t be all things to all people. Some customers are going to love you, some are going to hate you. You have to learn which customers matter. Some deliver high profits with low time/money cost. Some are more work, but they are strategically useful. And some are going to eat up all your resources [...]
When selling is actually customer service
Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort [...]
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