We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Tag Archives: ROI
Is there a simpler solution?
Look at this parking lot payment system. You stick your money in the slot. They probably get a few cheaters. But they save a fortune on the cost of a full-time employee or maintaining 100 parking meters. And it’s a ton less work. I’m sure a deal with an independent tow truck company handles enforcement [...]
CME Group’s video case study: “Marketplace 4.0 at CME Group”
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
The absolute easiest way to track word of mouth
Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement). That's as good as marketing gets: Free and credible. [...]
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