[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’ve been following the blog this week, you know we’ve had a review and testimonial theme going on. Today’s [...]
Tag Archives: reviews
The kind of review that should go on your home page
Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages [...]
One review matters
This restaurant has 68 reviews online. But only the most recent one shows up on Google Maps. You need to monitor all your reviews, every day. What do I think this restaurant should do? Call their 10 most loyal customers and say, “We’d be really grateful for a review today.” And don’t bribe them or [...]
Did you ask for the review?
If you want a good review, ask for it. Bonus points if you use great copy, like in this email from Columbia Sportswear.
Your reviewers are telling you how to do a better job
Look at this great advice from a customer review on Amazon. Do you think the manufacturer read it? Did they learn from it? Or did they just get angry? 4 of 4 people found the following review helpful: buy a bottle of Goo-gone when you buy this radio, June 12, 2008 By S. Dodson (Western, [...]
The wrong way to handle a negative review
I wanted to return a Christmas present that I bought from a third-party seller on Amazon. It was the usual bad story: They wouldn’t respond to my emails, then it took weeks to get a return authorization, then they wanted me to pay $25 postage for the return and a $28 restocking fee. So I [...]
Complaints will hold you back
You can’t make everyone happy. Especially those that never want you to change. Great quote from Seth Godin: Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents. If you have fans or followers or customers, no matter what [...]
Check out the Comic Book!
Work With Me
Learn to be a great word of mouth marketer.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
