[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to make better products and deliver better services is to get honest opinions of them. [...]
Tag Archives: reviews
Asking for reviews is how you show passion and commitment
It’s hard to beat this flyer for dedication to customer service. It came in with a box of toner sold by a third-party seller on Amazon. Too bad they didn’t include the name of their store or a link to the reviews.
No reviews is not good news
An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, [...]
The art of “implied” word of mouth
This local tree repair company would love it if every one of my neighbors called me, a new resident, and made a referral. Which, of course, is hard to pull off. So they flip it around and give me a flyer listing all of my neighbors that they work with. This is what we call [...]
The kind of review that should go on your home page
Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages [...]
One review matters
This restaurant has 68 reviews online. But only the most recent one shows up on Google Maps. You need to monitor all your reviews, every day. What do I think this restaurant should do? Call their 10 most loyal customers and say, “We’d be really grateful for a review today.” And don’t bribe them or [...]
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