We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do you do? Respond to the review. Don’t just let the bad review sit there. Most review sites now let you comment on the review. Stay cool. Just explain what happened and [...]
Tag Archives: reviews
The 3 kinds of negative comments and reviews
When someone writes a bad review about you, they have very different motivations. 1. Malicious people. These are people who are out to get you. They want to pick a fight to promote themselves. They have a political agenda. They work for a competitor. They’re just nasty, mean, and like to fight. They may have a [...]
99 5-star reviews
It’s thrilling to see so much love for my book on how to earn love from customers: We just launched in paperback this week and if you haven’t yet, you can: Downloading the first chapter here. If you love that, order the book on Amazon or B&N this week (April 30 – May 5) and [...]
How to get 1,637 testimonials
Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate [...]
Reviews we can trust
WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consumers. When customer feedback is honest and transparent, the good businesses win, marketing gets easier (and more fun), and we as customers [...]
You’re not going to get good word of mouth if you don’t ask for it
We don’t jump up and say, “Time to write a review!” We need to be asked, to be reminded, and to be thanked. But if you want a lot of good reviews, don’t hesitate to politely request them. Your fans won’t mind helping out. Here’s a good example from Dockers, sent by email two weeks [...]
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