Do anything and everything you can to give your customer a reason to come back. Something like this pre-paid return label strongly emphasizes that this retailer is low-hassle, cares about customers, and isn’t going to waste your time. Best part — the label costs nothing if it’s not used. (But it sends a strong message.)
Tag Archives: retail
Get the kids, get the parents
I love this simple tactic to welcome kids in the Central Market grocery store: Kids feel special Kids learn about eating right Kids are fed, so they’re better behaved It’s not free, so kids learn the value of money
What would happen if we left a bunch of chairs all over New York, free for the taking?
Furniture maker Blu Dot got widespread press coverage for a fantastic stunt that asked that question. They installed hidden GPS devices in 24 chairs. They put the chairs all over New York City. The GPS devices were activated when the chairs were moved. Here’s what happened: More from the Wall Street Journal: All told, Blu [...]
Meet me (and my product) at the trade show
Moo.com makes amazing cool business cards. Creative types love them. It’s in Moo’s interest to get creative types to be handing them out at a massive creative shindig like the SXSW conference. People will see them and want their own. So Moo made a smart offer: Free shipping and pick up your order at SXSW. It’s [...]
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