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Tag Archives: restaurants
Are your fans serenading you? Are they dancing in your parking lot?
Here’s a new goal to set: Become so much a part of your customers’ lives that they start singing about you. Here’s a tiny sample of Applebee’s fan love — in song:
How to get your whole team working together to provide great service
A simple idea from the Omelettry in Austin: The entire staff waits on every table — and every table gets great service. What is your version of this sign?
Word of mouth can overcome a lot of obstacles
There is a great sushi restaurant in Austin called DK Sushi. Great chef with personality, amazing food, fun cooking classes, and a store full of hard-to-find Japanese food items. But the outside of the building looks abandoned. I’ve driven past it 100 times, not even realizing that it was still in business. Until a friend [...]
How to get great word of mouth when the customer leaves
We finished our meal at 24 Diner. Right before we paid, the waiter said, “Do you want another coffee in a to-go cup — no charge?” Good marketing! Happy customer Bigger tip Word of mouth — when I go back to the office and tell this story Good online review What 50-cent thing can you [...]
Best Sandwich Ever! = The Ultimate Sales Secret
Walk into Whole Foods. See a lone man at a lone counter. With just one sandwich to sell. And a sign: Best Sandwich Ever. That’s how you sell: Commit to the message and deliver it without hesitation. Deliver your line with confidence and without hedging. (It’s not the line. It’s the delivery.) P.S. The sandwich [...]
Does the payoff justify the risk?
Today my waiter read my order back to me, item by item. This is a good thing. Getting the order right is how you have happy customers and great service. I’m always annoyed by the waiters who try to memorize your order. Are we supposed to be impressed? Let’s do a risk analysis: Best: A [...]
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