Wimpy, a burger chain in South Africa, wanted to get the word out about their braille menus. So they used sesame seeds to bake a braille message into the bun of 15 burgers. It was so touching, and fun, that the folks who read them talked about it in their newsletters. Read by 800,000 people. [...]
Tag Archives: restaurants
Make your new customers fall in love with you
Mimi’s Cafe in Orland Park, IL gives 4 free muffins to every new customer. It thrills them, it makes them feel special, and it brings them back for another visit. Most importantly: It gives every new customer a reason to spread word of mouth. They will all be saying “Hey, I tried this new restaurant [...]
There’s always room for innovation
I don’t care what you do — there’s always a way to do it better. Example: A better pizza plate. Easier to eat the pizza Grease-proof Stacks up inside the delivery box Less paper used than a bigger paper plate What is that everyday thing that you can reinvent?
Best word of mouth campaign of the year: The Salad Sharing Shirt
Noodles & Company nailed it with this amazing idea: The first 50 visitors to each store get a free salad. They also get a T-shirt that lets 10 of their friends get a free salad. The shirt gets passed along from friend to friend. Each friend probably isn’t eating alone, so they bring a group [...]
You only have one reputation
On a recent visit to the Smithsonian, we were really excited to see a food truck from a national fast-food chain. After a week of over-priced, deep-fried tourist rip-off food, we were thrilled to get a famous-brand burger and fries at a regular price. But they were ripping us off with inflated prices too. Now [...]
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