We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Noodles & Company’s Nick Filler is part of our lineup, and he’s going [...]
Tag Archives: restaurants
A fly in the sushi
It’s a fantastic new sushi chain. Clever concept, great decor, sophisticated design, fun for the kids. The restaurants are stylish, modern, and fun. It’s ready to go national and they’re looking for franchisees. But there is a loud wide-screen TV that ruins it all. The mood is broken by noisy TV commercials (for a pizza [...]
Authenticity has to be authentic
You can’t create “authenticity” in the Branding Department. It’s not something marketers can invent. (That would be the opposite of authentic.) Run away screaming if you’re in a meeting to “create authenticity.” But you can unveil it, demonstrate it, and let people see what makes you real. Example: There are some stunning BBQ food trucks [...]
Cheesy, but effective
My team got me a great birthday present: A 3-month subscription to the cheese-of-the-month club from Antonelli’s Cheese Shop in Austin. The cheese was amazing. But so was this follow-up from Kendall Antonelli, the owner. It defines genuine, human, and good-old-fashioned great marketing. Hi Andy! We wanted to send a thank you for participating in [...]
How to get really BAD feedback
If you don’t allow anonymous feedback, you’ll never get the feedback you need to hear. Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.” Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the [...]
It’s time do do something remarkable
Wimpy, a burger chain in the UK, wanted to get the word out about their braille menus. So they used sesame seeds to bake a braille message into the bun of 15 burgers. It was so touching, and fun, that the folks who read them talked about it in their newsletters. Read by 800,000 people. [...]
Make your new customers fall in love with you
Mimi’s Cafe in Orland Park, IL gives 4 free muffins to every new customer. It thrills them, it makes them feel special, and it brings them back for another visit. Most importantly: It gives every new customer a reason to spread word of mouth. They will all be saying “Hey, I tried this new restaurant [...]
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