Applebee’s does it right on Veterans Day
Applebee’s offers a free meal to vets on Veterans Day. Such a simple idea, but few companies do it so well. In one day they’ve made thousand of friends around the country, earned limitless goodwill — and sold out every seat in every restaurant around the country. This is marketing — and saying thank you [...]
Newsletter #810: The “People are Naturally Good” Issue
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Annoying return policies, grouchy rules, and unfriendliness are the result of designing your business around the few liars, cheaters, and [...]
Do you want a window seat? Turn disappointment into delight!
The Mucky Duck is a great restaurant on the beach in Captiva Island, FL. It has great ocean views — if you get a window seat. But not everyone can have a window seat … So the owners created a rolling window they can bring right to your table. Everyone laughs, everyone’s happy. Lesson: How [...]
Turn your customers into a family
Anthony and Jon own the B.Good burger joints in Boston. They do an amazing job of encouraging customers to connect with them — by thinking of everyone as part of their family. Just look at the language at the sign-up form for their newsletter. We’ve got love to give. So, we started a family. And [...]
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