[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right If it isn’t remarkable, it isn’t worth it. If you’re making something, make sure it’s wonderful, outrageous, purple, strange, smelly, [...]
Tag Archives: remarkable
SLOBPROOF — the one and only
There are a zillion furniture makers offering stain-proof features. They all look and sound the same. But you’ll tell your friends about furniture that is Slobproof! Being good isn’t good enough anymore. Anyone can do that. If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, [...]
Make the entire conversation about you
Red Envelope sells nice gifts. But so do a lot of other catalogs. But when you order from Red Envelope, the gift shows up in this amazing red box. This is the classic example of great word of mouth. When that box shows up at a wedding shower or a birthday party — everyone says [...]
Who is going to train you to survive the zombie revolution?
This gym. ZombieFit puts an insane spin on standard fitness classes: What if you woke up tomorrow to find your city overridden with zombies, would you survive? This may seem childish, but by preparing for the impossible, you’ll be ready for the improbable. The keys to surviving Z-day are simple: Be able to lift and [...]
Chocolate poop: Will anyone remember?
Choose your Easter basket: A. Candy bunnies B. Chocolate poop, a gummy rat, and a 36″ candy snake? One will be appreciated, the other will be remembered and talked about all year. Lesson: Anything worth doing is worth making remarkable. It’s not harder or more expensive, but it will be remembered, appreciated, and generate long-term [...]
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