Laura van Straaten saw someone save a life on an NYC sidewalk with CPR. The amazing experience inspired her to take classes to learn the live-saving skill — but after searching in vain for a course that was convenient and inexpensive, she decided to do something more ambitious: Make it easier for everyone to get [...]
Tag Archives: referrals
How likely are you to recommend us to a friend?
That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s Net Promoter Score concept and his book The Ultimate Question. You should read the book and start using it immediately. Of course, I love it because it’s a word of mouth [...]
Ask your customers to review you after every sale
Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended. How do you get more reviews? Just ask. Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me: Give a clear call to [...]
How well does your stuff share on Facebook?
Try to share your own web page on Facebook. Do you get a good image, a clear headline, and great text? Or does the sharer need to clean it up? Look at the example below. A ready-to-share complete pitch without any editing. Lesson: Make it easy for your fans to make you look good.
Invite a friend … every single time they use the product
Every time I log into Jungle Disk, there is a link right on the home screen says "Invite a friend to try Jungle Disk Server Edition". Why aren’t you asking every customer to invite a friend, on every interaction? Why aren’t you making it easy? "Please tell a friend" is the "Would you like fries [...]
Free dinner or five-dollar water?
Let’s say you’ve got two hotels to chose from. One charges $5.50 for a bottle of water. The other gives you a free dinner. Which do you choose? More important — which do you tell all your friends about? Drury Hotels gives guests free dinner and free drinks every night. No strings attached. Even if [...]
How to get more referrals
Word of mouth may be luck … but word of mouth marketing is a set of things you can do to make it happen. Take referrals. “Hope” isn’t a good strategy to get your happy customer to tell a friend. You need to ask for referrals, to cultivate them, and to put a plan in [...]
Are you missing the easiest way to measure word of mouth?
Just ask! When someone registers on your site or buys from you — are you offering “word of mouth” as an answer to “how did you hear about us?”
Do you want word of mouth? Just ask!
I've blogged this before, and I'll blog it again: If you want unlimited free advertising through blogs, Facebook, Twitter, and word of mouth — JUST ASK. Click on the image of the Zappos order confirmation page. They ask you 8 times to agree to be a friend. Result: 292,000 followers on Twitter, 12,000 Facebook fans, [...]
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