Happy customers are your greatest advertisement. Are you burying them deep in your website? Put customer lists, customer stories, and customer testimonials right up front. It’s much more important and effective than any canned copy your marketers could possibly write. Grasshopper features customers as one of only four primary tabs:
Tag Archives: referrals
The fastest way to get word of mouth from a new customer
Just ask them! Super simple, like this “Share your purchase” box in the Amazon checkout process. Lesson: Are you remembering to ask for word of mouth? It’s the #1 way to generate referrals from happy customers.
When selling is actually customer service
Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort [...]
Give me a thing worth saving…
…and I’ll advertise your company for years to come (not necessarily on purpose). Everyone in my family got this nicer-than-average cup on a take-out order from Which Wich (a sandwich chain). Now we have a matched set that gets pulled out when the neighbors join us on the deck for a beer. What have you [...]
How to get someone to share your ad with the whole office
It’s easy: Give people something to stick on the office fridge. Print up some simple flyers with 10 tear-off discount codes. Add the headline “Be the office hero: Put this on the fridge at work” Hand it to everyone leaving your store/restaurant/business who looks like they’re going to work. You’ll reach more people in one [...]
Referrals by the dozen
How do you turn one referral into six? Give customers six things to pass along to friends. The cards in the photo came with my CardScan. Exactly what I need to give to other people in the office who might be interested. If they only gave me 2 cards, I’d only have made 2 referrals. [...]
Stealing is how your fans become evangelists
I scanned an article out of a magazine and emailed it to 15 people in my office. They might send it on to a few dozen more people. The magazine could freak out and call me a thief. Or, they could be excited that I just advertised their publication to a bunch of prospective subscribers, [...]
No reviews is not good news
An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, [...]
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