Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]
Tag Archives: public relations
How to instantly get more press coverage — a cut-and-paste memo to your PR team
Dear PR Department: Why are the videos on our website copyrighted? Why are they in some weird proprietary player? Why can’t people just grab them and put them on their blogs and websites? I thought the whole point of making corporate videos was to get press and exposure. Doesn’t making the videos impossible to share [...]
KFC wants to fix your potholes
KFC has offered to fix all the potholes in 4 U.S. cities (with a KFC logo imprint on the patch). This is a fantastic PR/word of mouth stunt: The press coverage has been fantastic, everyone will be talking about it, and it address economic issues without being a downer. There is a definite overlap between [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
