Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you haven’t had a [...]
Tag Archives: pricing
You only have one reputation
On a recent visit to the Smithsonian, we were really excited to see a food truck from a national fast-food chain. After a week of over-priced, deep-fried tourist rip-off food, we were thrilled to get a famous-brand burger and fries at a regular price. But they were ripping us off with inflated prices too. Now [...]
Radically change the rules
Apple’s Final Cut Pro video editing software already had 50% of the market. It cost $1000. Then they did something nobody expected: The new version only costs $299. All of their competitors are sitting on business plans, financials, and development plans that are now completely irrelevant. I assume that they are in a bit of [...]
How to compete when it’s not about price
Hotels.com is making a huge change — they used to compete on price, but now it’s about service. I used to book rooms through them to save money. Now I do it because they saved my butt (several times): One time our entire staff was booted from an overbooked hotel the night before our big [...]
Make it insanely easy to work with you
When I’m selling my book, I can list it for sale on Amazon in less than 15 seconds. I can fulfill an order (pack, postage, ship) in less than 60 seconds. All because Amazon has the easiest, fastest, simplest selling support system ever. And I’m happy to pay them a sizeable commission because they make [...]
Never get in the business of “this year’s model”
I have some amazing iPod speakers. This year’s model costs $125. So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model. Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your [...]
Never get in the business of "this year's model"
I have some amazing iPod speakers. This year’s model costs $125. So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model. Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your [...]
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