I get asked this several times a day. Sometimes by well-meaning entrepreneurs and authors, sometimes by talentless PR hacks. Here’s what you need to know: A blogger will only write about you if your stuff makes their blog better. There is no other reason. If you can’t offer something that meets that criteria, then don’t [...]
Tag Archives: PR
How to WOW your fans when things go wrong
I had tickets to see Galactic at Stubbs here in Austin. (If you don’t know either of them, you need to do some urgent research.) The opening act cancelled before the show. I had never heard of them – and actually had no idea that there was an opening act. But I got an email [...]
Get everyone to help with the PR
US News & World Report is famous for their rankings of the top hospitals and schools. How did they get so famous? One of their secrets is that all the winners are given one week advance notice to prepare their own PR campaigns about the rankings. Instead of the magazine having to get its own [...]
How to get press coverage
Inc. Magazine editor Jane Berentson shares some priceless advice on how to get press coverage. The big ideas: A press release will never beat a good conversation. Talking to an editor, about who you really are, is how you get the story. Canned press releases do not work. Hiring an agency to send canned press [...]
Apologize like you mean it
How many times do you have a problem with a company and all you want is an apology. And they say everything but “I’m sorry.” When you screw up: Take responsibility. Apologize for real. No mealy, bullshit, weasel words, like “we’re sorry that you feel that way.” Do it fast. Here’s a great example from [...]
Q. How do we STOP a blogger from writing about us?
A. Send them a canned pitch from your PR firm. These pitches are awful, off-topic, and off-putting. They also all look the same. Why would a blogger write a post being pushed by some junior PR rep? Every other blog is going to have the identical post. These pitches are instant turn-offs to bloggers. We [...]
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Did you ask them to comment?
July 4, 2011
I bet they will. When someone writes a blog post that mentions me, sometimes I notice it, sometimes I don’t. But every so often, the author emails me a note and asks me to comment, and I do. If you really want comments and discussion on your blog, don’t just sit back and hope people [...]