Archive of tag "Pow! Right Between the Eyes!"

Share Andy Nulman’s amazing manifesto and enter to win a signed copy of Pow! Right Between the Eyes!

January 18, 2010

Next up in our Word of Mouth Book Club series is Andy Nulman’s Pow! Right Between the Eyes: Profiting from the Power of Surprise. Andy is a brilliant marketer, entrepreneur, and sole owner of the title, “Prince of Pow!” His book is an eye-opening look at the power and potential of surprise marketing.

We’re sharing an amazing manifesto Andy wrote based on his book, and we’ve got 10 autographed copies to give away.

Andy’s manifesto is a poetic ode to the unsung and underutilized power of surprise in modern-day business. Here’s a taste:

In a world without Surprise
No more “Can’t believe my eyes!”
What you’d see is truly—only—what you’d get
Life would plod along as planned
All supply and no demand
Muffled colors, dreary skies
In a world with no Surprise

Download the manifesto and win your own signed copy (and check out Andy’s bonus surprise exam): Click here

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Pow! Right Between the Eyes — live with author Andy Nulman

November 6, 2009

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius Andy Nulman, author of Pow! Right Between the Eyes: Profiting from the Power of Surprise. Here Andy shares a few of the ideas he’ll be discussing in his author session:

  • There’s a kid in all of us. Think of everyone as a kid at Disneyland looking for the next exciting thing.
  • Nothing beats the element of surprise. The power to surprise is perhaps the most underused, unsung tool in modern day marketing.
  • Dare to be daring. Don’t underestimate the power of suggestion. You’ll surprise yourself by being audacious.

Hear Andy’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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Surprise!

March 15, 2009

image Surprise gets us talking. Surprise creates word of mouth. Surprise makes us happy.

Get your hands on Andy Nulman's new book "Pow! Right Between The Eyes!"  It's the first book about how to use the power of surprise to grow your business. I love this book.

You also want to read Andy's blog and this manifesto from ChangeThis.com called "A World Without Surprise".

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Surprising Service

March 10, 2009

When runners jog into the Westin Long Beach, Ricky Bobbit hands them a bottle of water. They are surprised — and they have a story to tell everyone else they see.  Listen to Ricky explain it:

How can you surprise people?

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

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Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

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