[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to make better products and deliver better services is to get honest opinions of them. [...]
Newsletter #737: The “Make Them Feel Like It’s a Deal” Issue
June 25, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One of the easiest ways to turn a customer into a fan is to make them feel like [...]
From the new edition of my book: Word of mouth case study — Potbelly
March 14, 2009
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day this week. This case study focuses on how Potbelly, a Chicago-based sandwich chain starting to go national, created great offline word of mouth. Here's what they did: [...]
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