Robert Kennedy, March 1968: Our Gross National Product…if we judge the United States of America by that – that Gross National Product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the [...]
Tag Archives: politics
I want my moon shot
Dear Politicians: Give us a destination. Give us a vision. Give us something to strive for. Tell us what needs to get done, and we’ll do it. Give us something that reminds us that we are Americans, that we can accomplish anything when we choose to. Lead, dammit. Thanks, Andy
Let your customers in on the planning #2
[Note: When I write about a politician, I'm not talking about politics. I'm writing about marketing lessons.] Here’s another great example from the Obama team that shows how to get deep buy in: They sent out a mass email asking for hiring recommendations. Everyone who got this email instantly felt important. It made you feel like [...]
Let your customers in on the planning #1
[Note: When I write about a politician, I'm not talking about politics. I'm writing about marketing lessons.] The Obama team sends extraordinarily great email communications. Here’s one you should copy: They invite supporters to a “grassroots planning session” — which is pitched as a chance to have an early voice in the strategy of the [...]
A simple way to pay for green buildings
This is one of the smartest ideas I’ve seen: PACE is a bipartisan local government initiative that allows property owners to finance energy efficiency and renewable energy projects for their homes and commercial buildings. Interested property owners opt‐in to receive financing for improvements that is repaid through an assessment on their property taxes for up [...]
I want you to stop being afraid of other Americans
A great poster by Al Haug | T-shirt
Stupid politicians
The New York Times reports on a number of politicians who failed to secure their own names as domain names. BenQuayle.com has nothing to do with the candidacy of former Vice President Dan Quayle’s son, Ben, who is running for Congress in Arizona. Among the advertisers that have used the site is the Democratic National [...]
Understanding the numbers
We can argue about politics all day long, but most of us really don’t understand the numbers involved. That’s why I’m so impressed with this amazing graphic from the New York Times — click it! My takeaways: We’re spending a lot of time arguing about tiny boxes and ignoring the big ones. And the education [...]
I’m grateful
Nothing better demonstrates the health of the American political system than the recent removal of the Governor of Illinois. In many countries, through all of recorded history, this would have taken a coup or a war. We got it done in 60 days. (With a population of 12 million, Illinois would be the 61st largest [...]
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