Check out the little quotation mark in this Harvard Business Review story. Whenever there is a quote at the start of a line, they put the mark in the margin. It’s a little naughty — and it gives the page a lot of personality. What makes your work recognizably different? What makes people pause and [...]
Tag Archives: personality
Have a personality
Show that you’re human. Share a little humor. Your customers will love you for it. Bonus: Competitive advantage. Most companies are completely unable to stop the corporate speak or keep their lawyers out of the communications. You win if you’re the company that your customers can relate to.
Show them you really mean it
I love this email signature from Butler Patches. It’s not fancy or polished by some brand-management guru, but … it shows a hell of a lot of passion and commitment.
A viral classic
This amazing page from Dutch department store HEMA has been shared virally for years. Click on the image — then wait a few seconds. Lesson: Have a personality!
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