A fantastic idea from Cheryl Tallman at Fresh Baby: Three months ago we moved our email newsletter subscriber box up from the bottom our web page to the middle and added a “see a sample”. Our subscription rate in the past 3 months has more than tripled. Our unsubscribe rate is going down (it was [...]
How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs
November 23, 2009
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
URGENT! GRASSROOTS ACTION ALERT! PLEASE CONTACT YOUR MEMBERS OF CONGRESS TODAY!
November 10, 2009
Dear Insurance Company: I just received an “urgent” email from you, with a desperate plea to call my Congressman and oppose health care reform. I’ve sent you $5,000 a month for 10 years. And you never so much as said hello. Now you and your incompetent grass-roots team expect us to step up and help [...]
Awesome Email Newsletters
*Third-party newsletter (Privacy Policy)
Recent Posts
Work With Me

Learn to be a great word of mouth marketer.
Learn more >>

We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>






