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Tag Archives: Permission Marketing

Abuse of trust

January 27, 2012

Did you ever wonder why so many consumers hate businesses? Often it’s because businesses take advantage of the relationships we have with them. When I bought a camera from Casio, I was pretty excited about the relationship. I bought several models over the years, convinced many friends to buy one, and blogged about them more [...]

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How a single email turns a customer into an enemy

May 21, 2011

I walk into a car dealer and ask to see a specific car. They don’t have it in stock, so they offer to email me when they have one. Then they put me on their email promotion list. So I’m getting emails I don’t want, every week. I never gave permission for that. The result [...]

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You should get mad when software companies do this to you

April 9, 2011

Don’t tolerate it when software installs extra stuff on your computer without asking (or asking so sneakily that you didn’t know they asked). One day we found every computer in our office was now running McAfee anti-virus, even though Norton is what we use, because a sleazy Java update snuck it in and installed it. [...]

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Give me a reason to “like” your Facebook page

December 13, 2010

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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Give me a reason to "like" your Facebook page

December 13, 2010

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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Email standards are slipping

December 7, 2010

eBay suddenly started sending a “Daily Deals” email to all their customers. I’m sure their lawyers found some loophole in the terms of service that says they can email you whenever they want. But it’s unasked for, and unwanted, and that’s spam. I don’t want an email from them every day. They know that I [...]

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#1 simple way to grow your email list and get free research

December 4, 2010

Just ask. The confirmation page of your shopping cart should have a newsletter sign-up form and a short survey. These people just gave you money. Of course they’ll want your newsletter. What better time to ask?

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Are you suddenly getting emails from the companies you never hear from?

December 3, 2010

If you haven’t emailed me all year, don’t email me now. Lots of marketers give into the temptation to bomb their email list at the end of the year to crank up sales. Stupid. They’re like the creepy relative who only shows up at the holidays looking for cash. My inbox is flooded with emails [...]

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You forgot to ask if I wanted more

November 29, 2010

I was on a flight with wireless internet. I booted up, checked it out, and decided I didn’t want to spend the money for this flight. But I might next time. By checking out their page, I gave them a huge hint that I’m a qualified prospect. Too bad they didn’t ask for my email, [...]

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