… so why would you even consider using a service like Izea to pay bloggers to write about you? Just because it's social media doesn't make it right. This isn't an issue of fine lines and gray areas: Writing an endorsement of a product you have never used is illegal and has always been illegal [...]
Tag Archives: PayPerPost
On The Media Interview: How to be an ethical marketer. Why it’s wrong to pay for blog coverage.
Welcome to all the new readers who heard me on On The Media this morning. I did an interview with host Bob Garfield about the most important issue in the world of blogging: ethics. Specifically, we talked about what happens when marketers pay for placement in blogs. (More here) Paying for blog coverage — what [...]
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