Another great word of mouth strategy from The Parsinen Law Firm in Minneapolis. (I wrote about them here.) Here’s what they do: The lawyers are asked to identify people who they know–clients and non–who are interesting people. Our goal is to group individuals who will benefit by knowing each other–personally or professionally. The group is [...]
Tag Archives: Parsinen Law Firm
How a law firm becomes worth talking about
I get asked all the time, "How can service firms get word of mouth? We're too boring to use all those techniques you talk about." Bull. Check out The Parsinen Law Firm in Minneapolis. Their marketing is so cool that it makes the hippest ad agencies jealous. They published "Despicable Lawyer" magazine to make fun [...]
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