Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day this week. This case study focuses on how Potbelly, a Chicago-based sandwich chain starting to go national, created great offline word of mouth. Here's what they did: [...]
Tag Archives: offline
Make it easy to share offline
We talk too much about social media when talking about word of mouth marketing. Social media is just one piece of the online part of word of mouth. You also need to pay attention to the offline experience. The best offline word of mouth comes from a physical shareable that you can give to someone [...]
From the new edition of my book: Word of mouth case study — Microsoft
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Microsoft and how their MVP program has been successfully energizing talkers long before blogs and social media. Here's a few [...]
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