Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline. You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part [...]
Tag Archives: offline word of mouth
How to create offline word of mouth — live with Saul Colt from Word of Mouth Supergenius
As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, [...]
500,000 fans prove it: Social media has nothing to do with a great ambassador program
Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with [...]
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