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Tag Archives: Newell Rubbermaid

Newell Rubbermaid’s video case study: Social Media from a Multi-Brand Perspective

January 28, 2010

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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Live coverage from last week’s BlogWell: How Big Brands Use Social Media

November 16, 2009

Last week’s BlogWell in Atlanta was fantastic. The case studies were filled with great ideas – lots of stuff to take home, the venue at Newell Rubbermaid was perfect, and we had some great support from our sponsors and partners. If you missed the event or are looking for a recap, be sure to check out our [...]

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Smelly markers

September 30, 2009

It only takes one thing to build a brand — just one great reason to talk. I bet you have fond memories of Mr. Sketch Scented Markers from childhood. How many other kinds of markers can you name? Mr. Sketch = Fun Sharpie = Permanent Expo = Dry Erase Big, simple ideas permanently position these [...]

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